How to launch a marketing campaign through e-mail?
If you haven't started yet with email marketing, there is no better time to get started. Marketing provides an easy and affordable tool that entrepreneurs can use to grow their small business, but many of them don't know where to start, like most things seem Email marketing is difficult at first, but once you start trying it, you will find that it is simple and provides results that you were not expecting.
How do you launch an email marketing campaign?
Customer acquisition is important for any business, as experience shows that keeping an existing customer is five times cheaper than attracting a new one. Fortunately, email marketing makes customer retention easy and affordable.
While about 80% of small and medium businesses find email marketing the best customer retention strategy. Given that email marketing campaigns don't cost anything, it can be tempting to send messages randomly in the hope of attracting more customers, but we advise you not to give in to such tactics.
There are many effective email marketing strategies that you will learn about now.
Choose an email marketing service provider
If you are serious about email marketing, you need to deal with your email marketing service provider, this is the only way that will reflect positively on your business by automating marketing through mail to effectively deliver messages to a large group of contacts, or subscribers .
You'll also benefit from professional email templates, tools to help you grow and manage your email list, and tracking features that show you who opens and interacts with your campaigns and messages.
You can use Mailchimp or CleverReach as they are one of the most popular email marketing service providers in the world because they offer a free forever email marketing service plan, and there are other paid plans that you can use as well.
Collect contacts within your email marketing list
Most companies will have some email addresses you can start using for email marketing. First add customers and people you already have a relationship with to the marketing list you use to email them.
Even if you don't have any email to send marketing messages to don't worry, you can create a form to sign up for your newsletter on your website, encourage your social media followers and loyal customers to sign up.
Whatever your situation, don't buy ready-made email lists, as they will include people who don't know anything about your business.
Add your contacts to your email marketing account
Once you've created an email marketing account and an initial list to send to, add your contacts to your account. You can load your contact list from an Excel spreadsheet on your device, or import contacts directly from your Gmail or Outlook account. Then organize your contacts into separate lists based on what you know about them.
For example, if you own a gym, create separate email lists for people who have taken swimming lessons and another list for people who have taken yoga classes, for example. This way you will be able to send emails based on specific interests.
Set up your welcome email
The welcome email is the first message new subscribers receive with the messages you send. These messages are important because they represent the first impression of you that reaches people interested in your business. You can expect a higher than average open rate for your welcome email, so be sure to provide benefit from your sent mail.
Start with a warm greeting, give an overview of what they can expect from you in the future, and offer them something useful right away. Once the welcome message is set up, you can send your company's welcome email to all new contacts automatically.
Create a reusable email template
Even if you're not a designer, you can send professional emails that are beautifully designed, and look great on any device. Constant Contact has hundreds of email templates to choose from. When choosing a template, look for one that is eye-catching, and fits your mobile screen.
Then customize your template with your brand by placing your business logo directly above the email, and placing an image with a link to the homepage of your website or online store. Create an email footer that includes your business name, contact information, and links to your social media accounts.
Once you have all these basic design elements set up, make a copy of the template and keep it. With this reusable template, you don't have to start from scratch and add your brand every time.
Practice writing persuasive letters
This is a step that most business people think is difficult, but it becomes easy if you imagine that you are having a face-to-face conversation with someone, and write exactly what you want to say to them.
You should divide your message into three important sections:
- What are you showing? Write it in the title.
- How will it help the reader? Write it in the body of the message.
- What should they do next? - Invitation to deal.
This simple three-step formula helps you stay focused so you can write effective letters quickly.
Spend some time typing the email address
The email address line is one of the most important lines of text in your entire message, because subscribers to your email messages see the address line before they open your message. Make a good impression, and write nice words. If you don't, the recipient of the letter may skip your message without a second thought. The address line should be short and fast, around 40 characters.
Preview and test before sending
Before hitting send, read your message, make sure it's misspelled, and focus on the title as well. It's best to send yourself, or an employee, a test email before sending it to your email address list.
Send email at the best time
When you're ready to send the email, timing is an important factor to consider. Every audience is different, and the best time to send varies based on the people on your mailing list. You can also create and stick to a fixed sending schedule, for example if you send out a newsletter on the first of every month, your audience will expect to see it in their mail at that time every time.
See results
Email marketing is not just about sending messages, you have to track the open rate, click-through rate, unsubscribe rates, etc. and work on improving the results over time. If you want to see good results, you should learn more about your customers and subscribers by measuring the performance of each email sent, and making the necessary improvements.
Spending a few minutes watching email reports will provide you with valuable information such as who opened your email, who clicked on the links within it, and what information is most interesting to your readers, this information will help you increase the effectiveness of your email marketing.